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South Texas International Film Festival in Edinburg to help the film arts become major economic generator for the city and Valley

South Texas International Film Festival Board of Directors

South Texas International Film Festival Board of Directors featured, from left: Letty Reyes, Director of Business Development and Public Affairs, Edinburg Economic Development Corporation; Magdiel Alfonso, Arts Coordinator, City of Edinburg; Leticia S. Leija, Director of Library and Cultural Arts, City of Edinburg; Jonathan Torres, Production Specialist and Event Coordinator, City of Edinburg; Dr. Dahlia Guerra, Dean, Department of Arts and Humanities, The University of Texas-Rio Grande Valley in Edinburg; Luis Enrique Suner, Filmaker and Journalist, El Mañana. Not pictured are Agustín “Gus” García, Jr., Executive Director, Edinburg Economic Development Corporation; José Alberto Navarro, Consul for Political & Cultural Affairs, Consulate of Mexico in McAllen; Letty González, President, Edinburg Chamber of Commerce; and Imelda Rodríguez, Director of Tourism for the Edinburg Convention and Visitors Bureau. Photograph By DIEGO REYNA

On Friday, August 21, and Saturday, August 22, the Edinburg Economic Development Corporation – which is the jobs-creation arm of the Edinburg City Council – will host the South Texas International Film Festival, which will “showcase the work of visionary filmmakers from all over the world, and feature local, regional and international films that have a unique voice and style,” said Mayor Richard García, who serves as President of the EEDC Board of Directors. “We are bringing a home to the film arts in our region, and in doing so, proudly display the tremendous homegrown talent we have in South Texas, provide the educational courses, know-how, and generate the business connections to foster creativity in our local film industry, which can help our economy continue to flourish and diversify,” the mayor explained. From 2008 to 2012, there was $147 million spent in Texas by the movie industry, and that financial impact is expected to continue growing significantly, according to the Texas Film Commission. The Texas Film Commission (TFC) was created in 1971 by then Gov. Preston Smith, who found that it was “in the social, economic and educational interest of Texas to encourage the development of the film-communication industry,” according to the Office of the Governor. Since then, the TFC has expanded to include the television, commercial, video game, animation and visual effects industries. “Part of our goals for the South Texas International Film Festival is to lay a strong and enduring foundation that will help bring millions of dollars in new investments to our home region from U.S. and international film production companies of all sizes,” García noted. “The Valley has a wide range of terrain, beautiful beaches, isolated stretches of land, the Gulf of Mexico, and a perfect climate to make movies.” Equally important, the mayor emphasized, Edinburg and the Valley are bilingual and bicultural, and are a modern metropolitan region of more than 1.4 million residents,“guaranteeing that movie stars and the films’ production staffs from English- and Spanish-speaking nations would feel right at home in deep South Texas.” Agustín “Gus” García, Jr., Executive Director for the Edinburg Economic Development Corporation goes on to further explain the direct link between filmmaking – which is part of what is known as the “creative industries” – and job-creation and prosperity in a community or region. “‘Creative industries’ provide direct economic benefits to states and communities,” said Gus García (no relation to the mayor). “They create jobs, attract investments, generate tax revenues, and stimulate local economies through tourism and consumer purchases. These industries also provide an array of other benefits, such as infusing other industries with creative insight for their products and services and preparing workers to participate in the contemporary workforce. In addition, Gus García continued, because creative industries such as filmmaking enhance quality of life, the arts and culture are an important complement to community development, enriching local amenities and attracting young professionals to an area. “The arts and music are vital to Edinburg’s and the Valley’s economic health. When we talk about the importance of the arts, we have to mention the ripple effect of a strong, vibrant creative economy — one rich in cultural diversity and artistic excellence,” he said. “Creative communities attract creative residents, and businesses reap the benefits of a creative workforce. CEOs and hiring managers overwhelmingly identify ‘creativity’ as a vital skill when recruiting new employees.” Throughout history, the City of Edinburg has always been an advocate for the arts as they adapt and mold into an ever-changing society of social and cultural conditions,” the EEDC Executive Director reflected. “Today, Edinburg finds itself well-positioned to continue serving the needs of our artists and audiences,” Gus García noted. “As the pace of change accelerates, the Mayor, Edinburg City Council, and Edinburg Economic Development Corporation Board of Directors and staff are prepared to maintain our commitment to the arts, and to continue to play a leading role in our cultural community.” All events will be held in three high-profile locations in Edinburg, including at the Edinburg Municipal Auditorium, the University of Texas-Rio Grande Valley Performing Arts Complex, and the Edinburg Conference Center at Renaissance. The schedules and updates for the film festival are available online at http://www.stxff.us

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