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Edinburg EDC: Thousands who attended 12th Annual Texas Cook ‘Em – High Steaks in Edinburg at H-E-B Park saw first-hand why the community is becoming a “Destination City”

Featured, some of the members of the winning teams, judges, and community leaders who participated in the 12th Annual Texas Cook ‘Em – High Steaks in Edinburg competition held on Friday, July 1 and Saturday, July 2, 2017 at H-E-B Park in Edinburg. The Edinburg Economic Development Corporation, which is the jobs-creation arm of the Edinburg Mayor and Edinburg City Council, was a major financial sponsor of the event, which draws hundreds of visitors to Edinburg. Front row, from left: Proudly sporting their  team red outfits are Myranda Johnson with Road Crew BBQ, Lauria Franklin Kelley with Road Crew BBQ; Gary Kelley with Road Crew BBQ; and Ross Kelley with Road Crew BBQ, whose team from Sinton, Texas was the Texas Cook ‘Em Overall Champion for 2017; and Jerry Cárdenas with Loaded Smoke of Raymondville, the Reserve Grand Champion for the International Barbeque Cookers Association (IBCA); Michelle Dang, Judge with the Steak Cookoff Association (SCA); and Fred Robles with Rio Valley Meat of Weslaco, Grand Champion of the International Barbeque Cookers Association (IBCA). Featured, middle row, from left: Marty Martin with Rio Valley Realty and Member, Board of Directors, Edinburg Chamber of Commerce; J.J. Flores with Chorizo of San Manuel and Member, Board of Directors, Edinburg Chamber of Commerce; Ashley Tapia, Assistant, International Barbeque Cookers Association; Judy Tapia, Assistant, International Barbeque Cookers Association; Eddie Tapia, Head Judge, International Barbeque Cookers Association; Letty González, President, Edinburg Chamber of Commerce; Ronnie Larralde, Director of Marketing and Special Events, Edinburg Chamber of Commerce; Stephanie O. Larralde with The University of Texas Rio Grande Valley and Ambassador, Edinburg Chamber of Commerce; Michelle Gallaway, Judge, Steak Cookoff Association; and Sara Treviño, Secretary, International Barbeque Cookers Association. Featured, back row, from left: Martín Rivas, Director of Membership, Edinburg Chamber of Commerce; Imelda Rodríguez, Director of Tourism, Edinburg Convention and Visitors Bureau; Brett Gallaway, Judge, Steak Cookoff Association; Roddy Treviño with Roadster BBQ and 1st Place Winner in the H-E-B Steak Challenge; and Jake Barrera, Judge, International Barbeque Cookers Association.

Photograph By RONNIE LARRALDE
 

Featured: Joe González, Manager, H-E-B Rio Grande Valley Meat Market, provides expert advice to help contestants select rib-eye steaks for the premier portion of the 12th Annual Texas Cook ‘Em – High Steaks in Edinburg, held at H-E-B Park in Edinburg on Saturday, July 2, 2017. The steak selection was a process by which the teams chose their meat for the day-long competition, which drew 127 teams from Edinburg, the Valley, Texas and beyond. Initially done by a lottery, the teams then lined up in numerical order based on that lottery and picked their steaks. The Steak Cookoff Association (SCA) is the sanctioning body for the steak portion of Texas Cook ‘Em – High Steaks in Edinburg. The SCA requires the event to provide the same high-quality steaks for equal competitive opportunities for all the teams.

Photograph By RONNIE LARRALDE
 

Featured, Mike Eli, vocals/guitar for the Eli Young Band, performs as part of the final featured act on Friday, July 1, 2017 during the two-day 12th Annual Texas Cook ‘Em – High Steaks at Edinburg, held at H-E-B Park in Edinburg. An estimated 2,000 people bought tickets to that evening’s concert, which included two of Edinburg’s own talented musical performers – Matt and the Herdsman (http://www.mattandtheherdsmen.com), and Southern Ashes (https://www.facebook.com/SouthernAshesMusic/). The turnout for the concert that evening does not include people at the adjacent Edinburg Municipal Park who showed up to see the fireworks display during the concert. The following day, on Saturday, July 2, 2017, an estimated 3,000 people bought tickets to see the the world-class barbecue competition, as well as to enjoy many other activities going on that day, including another concert. 

Photograph By RONNIE LARRALDE

Featured: Hundreds of fans of Los Lonely Boys cheer for the San Angelo-based “Texican Rock n’ Roll” band, which combines elements of rock and roll, Texas blues, brown-eyed soul, country and Tejano, on Friday, July 1, 2017 at the amphitheater of H-E-B Park in Edinburg. Los Lonely Boys were one of two national acts which performed on the first evening of the two-day 12th Annual Texas Cook ‘Em – High Steaks in Edinburg. H-E-B Park opened earlier in 2017. H-E-B Park is described on its web site as “the premiere sports and entertainment destination and focal point for the entire community. H-E-B Park serves as a community hub of outdoor space for active and recreational use including sports, live music, and corporate events.” H-E-B Park, which is privately owned and which is located at 1616 S. Raul Longoria Road, boasts a $16.8+ million, 9,735-seat professional soccer stadium as part of the 37-acre site with all amenities, an amphitheater with a capacity of 2,000 people, well-lighted parking, and security and medical personnel for major gatherings. The building permit issued for H-E-B Park represents the initial investment for the stadium, at that time valued at $16.8+ million, but the total financial worth of H-E-B Park, which is the name of the stadium and the fairgrounds with all improvements and assets, now that this outdoor sports and entertainment complex is open, is much higher.

Photograph By RONNIE LARRALDE

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Edinburg EDC announces Texas Cook ‘Em, to be held June 30/July 1, 2017 at H-E-B Park, will help promote community as a major “Destination City”

Featured, from left: J.J. Flores, Vice Chair of Special Events, Edinburg Chamber of Commerce, and representing Chorizo de San Manuel; Gus García, Executive Director, Edinburg Economic Development Corporation; Letty González, President, Edinburg Chamber of Commerce; and Ronnie Larralde, Director of Marketing & Special Events, Edinburg Chamber of Commerce. The Edinburg EDC, which is the jobs-creation arm of the Edinburg Mayor and Edinburg City Council, presented a $10,000 contribution to the Edinburg Chamber of Commerce to help cover expenses for Texas Cook ‘Em – High Steaks in Edinburg barbecue cook-off, which takes place on Saturday, July 1, 2017, at H-E-B Park. The national-level barbecue competition will occur on the second day of the annual two-day event, which kicks off Friday evening, June 30, 2017 as part of the city’s Fourth of July festivities. “This event is great for Edinburg. It gives area residents a family-friendly event with entertainment for all,” said Gus García, Executive Director of the Edinburg EDC. “It also brings in so many visitors from outside the region and they too will get to enjoy this amazing venue. H-E-B Park has become a trending spot for the hottest events coming to the Valley and it’s right here in Edinburg. It’s such a versatile park and it’s great seeing it being used in so many different ways.” On Friday, music fans will be able to purchase tickets ($30 apiece) for a major concert, to begin at 6 p.m. at the outdoor amphitheater, that will feature two of Edinburg’s many talented musical performers – Matt and the Herdsman (http://www.mattandtheherdsmen.com), and Southern Ashes (https://www.facebook.com/SouthernAshesMusic/) – followed by two national headline groups: Los Lonely Boys LosLonelyBoys.com and then the Eli Young Band (http://www.cmt.com/artists/eli-young-band).

Photograph By JENNIFER CABRERA

Featured promoting Texas Cook ‘Em – High Steaks in Edinburg (Friday, June 30, 2017 and Saturday, July 1, 2017) during the Edinburg City Council meeting held on Tuesday, June 20, 2017, are, from left, front row: Marty Martin, Immediate Past Chairman of the Edinburg Chamber of Commerce, representing Rio Valley Realty; Letty González, President, Edinburg Chamber of Commerce; Alex Ríos, Chair-Elect, Edinburg Chamber of Commerce, representing Kids College Learning Center and the Office of State Rep. Terry Canales, D-Edinburg; and J.J. Flores, Vice Chair of Special Events, Edinburg Chamber of Commerce, and representing Chorizo de San Manuel. Back row, from left: City Councilmember David Torres; City Councilmember Richard Molina; Mayor Richard García; and City Councilmember Homer Jasso, Jr. With more than 1,000 people from outside of the Valley anticipated to show up for the upcoming Texas Cook ‘Em – High Steaks in Edinburg barbecue cook-off, which takes place on Saturday, July 1, 2017 – along with several thousand more in attendance from the city and the Valley – the community will continue to sizzle as a Destination City, the Edinburg Economic Development Corporation has announced. Adding to the wow factor for residents and visitors, the gathering for the first time will be held at the recently-opened H-E-B Park, located at 1616 S. Raul Longoria Road, which boasts a $16.8+ million, 9,735-seat professional soccer stadium as part of the 37-acre site, a sprawling park with all amenities, an amphitheater with a capacity of 2,000 people, well-lighted parking, and security and medical personnel for major gatherings (http://www.hebparkrgv.com). Now entering its 12th year, Texas Cook ‘Em – High Steaks in Edinburg will provide $30,000 in cash prizes, with the top winner in the day-long barbecue competition that will be held all day Saturday to take home $2,000, and qualify for other nationally-sanctioned competitions later this year.

Photograph By RONNIE LARRALDE

Featured, from left: Ringo Garza, drums/vocals, Jojo Garza, bass guitar/vocals, and Henry Garza, guitar/vocals, of Los Lonely Boys, an American rock power trio of brothers from San Angelo, Texas, who play a style of music they call “Texican Rock n’ Roll,” combining elements of rock and roll, Texas blues, brown-eyed soul, country, and Tejano. They will perform from 8:30 p.m. to 10 p.m. on Friday, June 30, 2017 at the amphitheater of H-E-B Park in Edinburg as part of the two-day Texas Cook ‘Em – High Steaks in Edinburg, which includes the Edinburg Economic Development Corporation as a major sponsor of the annual event. Their debut single, “Heaven”, was a number-one hit on the Billboard adult contemporary chart and reached the top 40 on the Billboard Hot 100 in 2004. In 2009, they signed to Austin-based indie label, Playing in Traffic Records, and released an EP, “1969” and three albums under their LonelyTone imprint, Keep On Giving: Acoustic Live!, Rockpango, and their newest release, Revelation. The performances start earlier that evening, with Edinburg country music bands Southern Ashes kicking off the concert at 6 p.m., followed by Matt and the Herdsmen.

Courtesy Photograph

Featured, from left are the members of the Eli Young Band: Chris Thompson, drums: Mike Eli, vocals/guitar; James Young, lead guitar; and Jon Jones, bass guitar. The Eli Young Band (EYB) is the final act scheduled to headline the two-day Texas Cook ‘Em – High Steaks in Edinburg on Friday, June 30, 2o17, with the country music stars set to come on stage at the amphitheater at H-E-B Park beginning at 10 p.m. EYB’s hit singles have been awarded Billboard’s #1 Country Song of the Year and ACM (Academy of Country Music) Song of the Year, in addition to garnering EYB numerous nominations from GRAMMY (https://www.grammy.org/recording-academy/awards), CMA (Country Music Association), CMT (Country Music Television), and Teen Choice Awards. They have performed on NBC’s TODAY, Conan, Late Show with David Letterman, The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Jimmy Kimmel Live! and Fox & Friends. The Edinburg Economic Development Corporation is a major sponsor the Texas Cook ‘Em – High Steaks in Edinburg.

Courtesy Photograph

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Record turnout anticipated for Fiesta Edinburg on Thursday through Sunday, February 23-26, 2017 at H-E-B Park, with Edinburg EDC serving as a major financial sponsor for 49th annual event

Featured, from left: Dalila Razo, Office Manager, Letty Reyes, Director of Business Development and Public Affairs, and Agustín García, Jr., Executive Director, who are on the staff of the Edinburg Economic Development Corporation, and acting on behalf of the Board of Directors of the Edinburg EDC, on Monday, February 13, 2017, present a $15,000 check from the Edinburg EDC to Letty González, President, Edinburg Chamber of Commerce, to help with the 49th Annual Fiesta Edinburg. Fiesta Edinburg will run from Thursday, February 23 to Sunday, February 26, 2017 at H-E-B Park, located at 1616 S. Raul Longoria Road.

Photograph By RONNIE LARRALDE

More than 15,000 local residents and visitors from as far away as San Antonio, drawn by two evenings of outdoor music concerts headlined by national and international stars, along with four days of one of the country’s top-rated carnivals, could set a record turnout for the 49th Annual Fiesta Edinburg on Thursday, February 23 through Sunday, February 26, 2017, reports the Edinburg Economic Development Corporation. “I believe we will break our records, and typically, we average 12,000 to 15,000 visitors for the four-day event, but with concerts, the carnival, the new venue, and the parade, we should surpass that figure,” said Ronnie Larralde, Director of Marketing and Special Events for the Edinburg Chamber of Commerce. “We have been promoting this event since December, and it has created the biggest buzz. Their is great entertainment coming, there has been a lot of promotion for our city, and it has continued to grow.” Major attractions are the Heart of America Carnival, regional food, arts/crafts plus the top notch musical entertainment, which include Josh Turner, Lauren Corzine, Eddie Sáenz, and The Powell Brothers on Friday evening, and Los Cadetes de Linares de Rosendo Cantú, Zamorales, Notable, and Resplandor on Saturday evening. Individuals may purchase tickets at http://www.hebparkrgv.com. For more information please contact the Edinburg Chamber of Commerce at 956/383-4974.

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